We’ve had to make some significant changes to our business due to the impact of the Coronavirus and the way Schools, Colleges and Academies are now operating. We are open as normal and we’ve updated some of our core products to meet the challenges. Knowing that Schools were about to close, we and our good friend Ian Rockey – headteacher and fellow broadcaster at Westwood with Iford Primary School tested a new concept in Radio Broadcasting. We mixed live radio with an education blogging experience to support learners during their listening so that we could teach using this combination. Our philosophy has always been that video is great but hard to do well enough so it looks good. Our trial was hugely successful and we invited John Sutton and David Mitchell onto the show, two great leads in the World of Blogging.
Our Friday 13th of March broadcast (unlucky for some) was brilliant and it sparked some exciting conversations about putting something truly inspiring together that combined Radio & Blogging. The following Friday we trialled Radio Blogging with Pie Corbett, David Mitchell, Ian Rockey and our Russell Prue. It worked and on Monday 23rd March as homelearning started and schools moved into a keyworker support role, we made our first proper Radio Blogging Show. Now in our 8th week, we’ve had 160,000 listeners, 365,000 page visits and over 60,000 pieces of work uploaded to the site.
We’re now engaged in producing a weekday live radio show at 9.30am and a special Sunday music show to help folks exchange messages and shoutouts at 3pm. These are difficult times and we’re not sure when we’ll be able to once again offer a full range of products and service to our customers. If you’re interested in broadcasting to your audience in partnership with us, please do contact us. This method of live mass communication is great for learners, requiring imagination and creative thinking. We would love to hear from you if you’re a business enterprise trying to reach an audience from our sector.